Category Archives: Top Chicago Luxury real estate professional

Top 3 Myths About 2019 Home Staging-Chicago Real Estate

Making the most money on the sale of a home for 2019 is often the name of the game, and the agents who can do that, and ideally in a short span of time, becomes the Realtor of choice.  There’s been a lot of talk about staging a home to sell these days because Chicago sellers are recently seeing a trend of above asking price offers!  Staging often plays a role; unfortunately, Staging-101there are quite a few myths about home staging that need to be outlined…

 Myth #1 – Staging is mostly for vacant homes.

FALSE! Staging is more critical in occupied homes because it costs a lot less and has a huge impact.

 

Myth #2 – Staging is about neutralizing and painting all the walls beige.

FALSE! Staging is about working with what the seller has, so that the more expensive cosmetic changes may not always need to be done.

Myth #3 – Staging is mostly “decluttering.”

FALSE! Staging is about “styling for the photoshoot.”

While removing the extraneous in a home in order to give the buyer a view of the architectural details is a part of staging, completely clearing off the kitchen counters, dining tables, and coffee tables is most definitely NOT what a good home stager recommends.

Listing photos online often show kitchens, for example, with completely cleared countertops and that are overall lifeless.

But an expert home stager works with the home’s integrity to capitalize and merchandise the space into something that will resonate with the buyer from online glance to in-person experience — so they’ll then want to see more of the home and true engagement is achieved. More information on this topic can be found HERE

June 2019 continues on a path of top-producing, high performing client-centric results for Ian Schwartz and The Ian Schwartz Group. Look to him and his team this summer for optimally ranking attention with buying, selling, relocating or renting residential real estate property in the city of Chicago. Find out why he and his team are known for.…everything we touch turns to SOLD!

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2018-Back to School and Pre-Autumn Advice-5 Common First Time Home Buyer Mistakes: Chicago Real Estate

Buying-School-First TimeAre you a first time Chicago home buyer this 2018 fall season…enthusiastic and ready to get into the real estate market? It’s certainly that time of year when individuals consider moving whether for work, school, to reduce costs, better lifestyle access, the list is endless; but are you aware of the common pitfalls associated with taking the plunge? Listed below are the top 5 tips to consider before making the “move”:

  1. They don’t ask enough questions of their Realtor and/or lender and end up missing out on the best deal.
  2. They don’t act quickly enough to make a decision and someone else buys the house.
  3. They don’t find the right agent who’s willing to help them through the home buying process.
  4. They don’t do enough to make their offer look appealing to a seller.
  5. They don’t think about resale before they buy. The average first-time buyer only stays in a home for five years or less

A long-standing resource with over 15 years of experience, Ian Schwartz with The Ian Schwartz Group has enjoyed representing both first time home buyers and sellers as a top performing Licensed Broker/Real Estate Associate in Coldwell Banker’s high producing Lincoln Park Plaza office, one of the top five ranking Coldwell Banker offices in the Country. Ian and his team will have all your bases covered. They combine forces to ensure that your overall real estate experience will be exceptional. They are located within the Lincoln Park Plaza office

Top Summer 2018 Remodel Projects That Produce the Biggest Bang for Your Buck-Chicago Real Estate

RemodelingIt’s summer time, often an opportunity to update, change and add on to a Chicago home. But which one provides the biggest bang on home improvement ROI? Below is a list that breaks it down and sheds some light:

Chicago homeowners who updated their most frequented rooms and those who added on more living space often enjoyed the biggest return on investment, according to Remodeling Online’s latest Cost vs. Value Report. The annual report is the result of responses from 300 real estate professionals in 60 markets nationwide. Remodeling Online asked the pros what level of return a given remodeling job would provide if the house were sold within one year of the work. On the average nationwide, kitchen and bath remodels along with second-story, bath, family room and master suite additions were rated tops. Experts say newness and spaciousness are key.

From a minor kitchen remodeling job’s return of 88 percent to a 71 percent return on both a major kitchen remodeling job and a master suite addition, here’s a look at what gives you the top five best returns for your money. Maintenance-related jobs are excluded. For periods longer than a year between the remodeling work and the home sale, expect smaller returns.

Although the data is updated annually, the figures below should give you a general idea of what return you’ll get on your improvements.

 Best Returns:

Home Improvement Job Cost Resale Value Cost Recouped
Minor Kitchen Remodel $17,928 $15,278 85.2%
Window Replacement (Wood) $11,040 $9,416 85.3%
Bathroom Remodel $12,918 $10,970 84.9%
Window Replacement (Vinyl) $10,160 $8,500 83.7%
Two-story Addition $105,297 $87,654 83.2%
Major Kitchen Remodel $54,241 $43,603 80.4%
Attic Bedroom Remodel $44,073 $35,228 79.9%

Source: Remodeling Online/Hanley-Wood.

Resale/Selling Value Tip:

The psychology of newness and more spacious quarters translates into top resale value when several conditions work in conjunction:

  1. Curb Appeal
  2. Remodeling to Existing Standards
  3. Quality of Work

Ian Schwartz with The Ian Schwartz Group is among Chicago’s top selling Realtors.  Look to him and his team this summer 2018 to provide unparalleled client-centered service, dedication, passion, and top producing results; all while working to earn the trust, loyalty and friendship of each and every buyer or seller they represent. More info HERE

Are you Ready to Sell?….See the 2018 Spring into Summer Plan – Chicago Real Estate Experts

Even the most luxurious, well-maintained homes need an efficient 2018 sales strategy for a smooth transaction. The house won’t sell itself!dealseal

Real estate experts like The Ian Schwartz Group are trained to list and sell your beloved Chicago home for sale, but it doesn’t hurt to study up on some real estate basics. Consider the following real estate sales strategy. Take note of these 3 steps, and you’ll be well on your way to jump-starting your home sale:

Find a real estate agent. As you’re getting your house in order, start the hunt for a real estate agent. You’re not looking for just any agent; you need a real star to get you to the finish line. Put the word out to your network and don’t feel like you have to work with someone because they are family. Once you have some referrals, take the time for an interview and get to know their selling style. If said agent declines the interview request, they’re probably not for you — proceed to the next one on your list. If they seem almost right, keep looking until you find a great match. It’s worth the time investment to find the right agent.

Schedule a strategy session with your real estate agent. Purging and cleaning were the warm-up act. Now you’re ready for the main event. After you’ve signed on the dotted line with your real estate professional, schedule a walk-through before listing and take your agent’s feedback seriously. They know what color to paint that old maroon accent wall, how to stage the living room so it looks 20% bigger, and how to deal with outdated kitchen cabinets. They also know how to allocate your dollars to impress potential buyers.

Be vigilant with your belongings. Now is the time to tackle those organization and cleaning projects. The detritus of life tend to stack up in our living spaces, which may be fine for every day but isn’t great for selling. Make the adage “less is more” your mantra and divide your belongings into two piles: one to take to the new place, one to toss or give away. (Or try following a flow chat for decluttering tips.) And remember, packing items away doesn’t mean shoving them in the hallway closet. Buyers will very likely open every cabinet and drawer, so those spaces should be tidy too. For more advanced tips see info HERE

Ian with The Ian Schwartz Group has sold over 500 million dollars of real estate, including sales in excess of 55 million dollars in 2015 and sales in excess of 50 million dollars in 2017. He and his team are consistently in the top 1% of agents in the Chicago Association of Realtors and in the top 1% of Coldwell Banker agents nationally. Find out why this spring and summer 2018…everything we touch turns to Sold!

 

 

Advantages to Selling During 2018 Winter Months-Chicago Real Estate Market Trends

What is the whole truth about Chicago 2018 winter real estate? Homes are more likely to sell in winter than at any other time of year. Not only that, they sell quicker and they often sell for more money. These statistics hold, at various Winterhomepercentages, whether the home is in balmy San Diego, Calif., or snow forming parts of the Midwest.

Some national news headlines do us no favors by claiming that the reason for any possible winter sales slump is because of February’s “cold, dark weather” across most of the country. Sure, that can be a deterrent, but most of the slide in sales may be due to the media helping to form public perception that winter is a horrible season for real estate deals…simply not the case. Successful Chicago real estate professionals know better. Winter is actually a great season to sell a home, and below are just a few of the many reasons why:

Less Competition From Other Sellers

“Just your luck – you have to sell your home in winter, the slowest and dreariest sales season of all,” begins a column on winter real estate from USA Today. “Winter can be the toughest season to put a house on the market,” claims a writer at Fox News before he goes on to give tips to increase “chances of a winter sale.”

Naturally, many homeowners read these news items and decide to hold out until spring. Worse yet are the homeowners who take their homes off the market as winter approaches, aiming to re-list in spring. Sadly, they may be missing a prime opportunity to finally get the home sold – and for top dollar. Because other homeowners took the bait, however, there is far less competition for those that do list, and Chicago homeowners are definitely in the driver’s seat in a winter transaction.

Buyers Are More Motivated During Winter

What would motivate someone to buy real estate in the dead of winter, especially in areas with wicked weather? Job transfers are high on the list of reasons, so if you practice real estate in an area with large influxes of transferees aka relocating to Chicago, winter is an even better time to sell.

“It’s true that if your home isn’t on the market in winter, the new Microsoft manager relocating from California won’t see it and will thus buy another home,” writes Seattle agent and broker Sam DeBord for the Seattle Post-Intelligencer.

“But that same situation for a home seller who is on the market is magnified. Your competition is nowhere to be seen,” he continues. “While the buyer may have had 30 homes to choose from in June, there may only be 10 homes that fit their criteria in January. If they are motivated to buy, they will choose one of those 10 homes.” More information HERE

February 2018 – Ian Schwartz with The Ian Schwartz Group is dedicated to ongoing high ranking, top performing, client focused Chicago real estate expertise in winter and through all seasons.  This top producing, nationally awarded, savvy Chicago real estate team prides itself on leaving no stone unturned to find you the perfect home. If you are a seller, Ian and his experienced team will pour their hearts and souls into effectively marketing your home online and in print to have it seen by the largest possible audiences around the world. They will take all necessary measures to bring qualified buyers in the door and close the real estate sale(s) with ease.

Top 3 Questions to Ask Before Listing- Chicago Real Estate Experts

Ok, so you’re thinking that you plan to sell soon, and you’ve already chosen your Top producing Chicago agent. You are in the middle of cleaning, painting and prepping the home. As the listing period approaches, it is time to dig2015 sold_pc_Schwartz_LPP_db_1 deeper into the final pricing, sales and marketing plan. The ultimate list price or go-to-market strategy may change based on inventory levels and the competition. As you get closer to finalizing the listing, there are some questions you’ll want to ask your real estate agent:

Based on our list price, how long can I expect to wait before receiving an offer?

Coming up with a list price should be a transparent and ongoing discussion. Your price will determine how long it takes to receive offers. If you chose to price it low, expect to see offers within the first few weeks, if not days. If you go for the high-end of the price range, expect six weeks — maybe longer — and also plan for a potential price reduction along the way.

What is the open house and broker’s open house strategy?

Every market is different, so what worked for your Uncle Bob in San Old Town may not work in your smaller suburban city in another other part of town. But find out what does work. Agents should have at least one broker’s open house or broker’s caravan and a few Sunday open houses in the beginning.

Many agents will tell you that open houses don’t work. Others will advocate for them every weekend. Find out what other sellers are doing by studying the market yourself. One-size-fits-all may not be the best approach.

What’s the highest price my home could attain given its size, location and space?

You can’t up and move your house to a different location. And a fourth bedroom or a second bath isn’t going to appear magically. So there will be a limit based on your home’s layout, square footage, number of bedrooms and baths, as well as the lot size. Better understanding what a fully renovated home with broad market appeal would sell for will help inform your price, and you can work backwards from there. More information and tips can be found HERE.

May 2015-With over $20,000,000 SOLD so far this year, Ian Schwartz with The Ian Schwartz Group wonders, will you be next? With a client centered approach to high ranking, top performing, dedicated service, this optimally producing Chicago real estate group wants to continue to prove….everything we touch turns to SOLD!

 

Chicago Neighborhoods Make Best Trick or Treat List-Chicago Real Estate

Chicago real estate and Halloween trick or treating?  Yes they go together!  According to the latest figures calculated from  Zillow, Chicago leads and stealing the coveted title for the fourth year in a row is San Francisco, with Los Angeles, Philadelphia and San Jose rounding out the top five on Zillow’s sixth annual Trick-or-Treat Index:

TrickorTreat-Chicago

Zillow took their data compiling seriously, even when it came to trick or treating. While wealthier neighborhoods are often known for their frightfully sweet harvest on Halloween night, they calculated the Trick-or-Treat Index using a holistic approach with four equally weighted data variables: Zillow Home Value Index, population density, Walk Score® and local crime data from Relocation Essentials. Based on these variables, the index represents cities that will provide the most candy, in the least amount of time, with the fewest safety risks. For more information on this surprising trend click HERE; and/or view the summary trend images above and below:


IS-SoldList-Oct2014

October 2014- Ian Schwartz with The Ian Schwartz Team, ranked among the top producing real estate teams for the second quarter of 2014, a nationally high ranking real estate group that pride themselves on providing an outstanding experience for each and every client. Team members Jenna Plakas, Victor Elting, Wendi Gordon Shelist, and Michael Shin combine experienced forces to ensure that as a buyer no stone will be left unturned to find you the perfect home. If you are a seller, Ian and his team will pour their hearts and souls into effectively marketing your Chicago home online and in print to have it seen by the largest audience possible. They will take all necessary steps to bring qualified Chicago real estate buyers in the door and close the sale with ease.

Home Rocks! New Coldwell Banker TV Ad

What does “HOME” mean to you? With a brand new year, now is one the best times to sell or buy Chicago real estate. Rates are low and inventory is surging up. With the Ian Schwartz Group you will have every base covered. Relocating to Chicago? Thinking of moving to a larger property or even downsizing? Are you a first time home buyer? Do you have an interest in or maybe would like more information about, Gold Coast, Old Irving Park Old Town, Bucktown, Lincoln Park, Lakeview, Roscoe Village, , Wicker Park, Streeterville, Lincoln Square, Ravenswood, Andersonville, River North, River East, , North Center, Logan Square, West Loop, South Loop, Loop, Lakewood Balmoral, Edgewater, River West, Uptown, West Ridge, Rogers Park, or Evanston? With over a decade of premier, top performing, nationally recognized client centered service, Ian Schwartz has been the number one agent in Resale Sales Volume in the Lincoln Park Plaza office, averaging more than 25 million dollars in top ranking sales performance per year. He and his team ensure that your overall real estate experience is outstanding. He and his high performing Chicago real estate group call Coldwell Banker’s Lincoln Park Plaza office (1840 N Clark St, Chicago, Illinois 60614-5881) home base.

Coldwell Banker Wenatchee

See why #HomeRocks in the latest ad from Coldwell Banker Real Estate that features the Motley Crue song, Home Sweet Home.

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Happy New Year!…..Chicago Real Estate

What a great year for Chicago real estate! The Ian Schwartz Team feels fortunate to have been deemed a 1st, 2nd and 3rd quarter top producing real estate group in 2013. In addition Ian continues to rank in the top 1% of Realtors locally and nationally. For more than 15 years, Ian Schwartz has enjoyed representing both Chicago buyers and sellers as a Licensed Broker Associate in Coldwell Banker’s Lincoln Park Plaza office, one of the top five performing Coldwell Banker residential real estate offices in the United States. Over the past 10 years, Ian has been the number one agent in Resale Sales Volume in the Lincoln Park Plaza office, averaging more than 25 million dollars in sales per year; 2013 was no different.  We look forward to ensuring that every 2014 real estate experience is exceptional.  If you are a Chicago buyer, no stone will be left unturned to find you the perfect Chicago home. If you are a Chicago seller, Ian and his team will pour their hearts and souls into effectively exposing your home online and in print to have it seen by the largest audience possible. They will take all necessary steps to bring qualified buyers in the door and close the transaction.

2013-review-IS

Happy New Year Chicago. It’s a good life in 2014 and remember…everything we touch turns to SOLD!

Chicago Real Estate-Professional Traits That Matter

Choosing the right Chicago real estate agent, whether you are buying or selling a home, is important. You want the best representative possible for your needs. Real estate professionals recommend meeting with at least two to three agents before committing, to make sure you find someone who will be a passionate advocate for you. Below are the top 5 traits to look for and why they may matter the most:

Truthful Tendencies: Having Someone that is going to tell the truth, be upfront, honest and forthright is trait often thought of as cliché’ but invaluable still. Getting recommendations and finding testimonials/reviews can help shed light on a real estate agents character.

Personable-Relatable: Find that certain someone that can be easy to talk to, is a good listener, and can relate to your needs and wants. You will certainly do a great deal of talking and listing during a real estate transaction.

 

Honesty-Clients-RealEstate

 

Familiar-Knowledgeable: Having a Realtor who is familiar the desired neighborhood, builder, and local market conditions can be the difference between being well prepared and chaos. This goes back to the idea of reliability and selecting a real estate professional with a true sense of your needs and wants.

Communicates well and does often:  In an occupation that requires communication, it is vital to test the waters on return calls and timely updates or check-ins. In addition contact should be made in the method the client prefers [email, text, phone call, Facebook.. etc.].

Integrity-approach to business: Integrity is demonstrated and not necessarily spoken.  Having a  real estate agent/REALTOR put the clients’ interests above their own can be the ultimate deal solidifier or breaker.  Proper representation and advocacy go hand in hand and should be seen as well as felt during a real estate transaction.

Ian Schwartz with The Ian Schwartz Group, is a trusted resource with a 14 year profile of success. Ian has been the number one agent in Resale Sales Volume in the Lincoln Park Plaza office, averaging more than 25 million dollars in sales per year. He and his team pride themselves on the ability to listen and  analyze the needs of both buyers and sellers. They enjoy giving each client conscientious service and winning their trust, loyalty, and friendship.

More information HERE and HERE