Category Archives: Chicago real estate conditions

Top 5 Ways to Prepare for Spring 2019-Chicago Real Estate

Chicago homeowners planning to put their homes on the market shouldn’t wait for flowers to bloom before getting ready to sell. With spring being one of the busiest times for Chicago real estate transacting, having time to prepare can make for a much smoother selling experience. If you’re a prospective Chicago home seller, here are the top five things you can do now to get ready for an exceptional spring sale:

Ian Schwartz Group - 2019 Video Series on Youtube

Ian Schwartz Group – Coldwell Banker – Click the image to view the latest video in the 2019 monthly series

Your choice of an experienced Chicago listing agent will make a big difference in how quickly your home sells and how much of a profit you’ll realize. Get recommendations from friends and interview several Chicago listing agents to see which ones have the right experience with similar homes in your price range and area. A REALTOR® with a great marketing plan and deep local Chicago knowledge is extremely important. Don’t just go with the one who tells you they can sell for the highest price; choose someone who can present you with detailed market analysis and a good grasp of what you’re looking to do.

Research Your Market

If you plan to buy another Chicago home, an important decision to make is whether to sell your home first or make an offer on a new home before putting yours on the market. A knowledgeable REALTOR® can help you evaluate how fast homes are selling in your market and help you estimate how long it will take you to find a home. This decision also depends on your financing, so you may want to consult with a lender to see how you can finance the transition from one home to another if you choose not to sell your home first.

If you spend the winter months preparing for spring, you’ll find yourself ready to move fast when buyers come out of hibernation.

Improve Your Home

While you don’t necessarily want to do a major, expensive renovation project before you sell, you can make minor repairs and improvements that will make your home look fresher to buyers. Try things such as replacing the caulk and grout in your bathroom, updating old or rusted ceiling fans and light fixtures, and changing switch plates, doorknobs and other hardware for a clean and neat appearance. Consider painting your front door and trim even if your rooms don’t need new paint.

Clear Away the Clutter

If you visit model homes or open houses of homes that have been staged, you’ll never see a stack of unread magazines, children’s artwork loosely hanging on the refrigerator, or a cluster of unpaid bills on a table. While everyone has clutter, buyers want to see a fantasy version of your house, in which they can envision living. Once your home is on the market you’ll need to keep it as neat as possible. One way to make that easier is to reduce the amount of clutter you have on your shelves and surfaces. Put away items that are regularly on your kitchen sink and pack away the family photos that gather dust.

Start Packing

It may sound crazy to start packing months in advance of your move, but since you’ll eventually need to do this anyway, you might as well get organized now. We’re not suggesting you pack up your kitchen and eat off paper plates, but you can sort through your storage closets, attic, basement or garage to determine what you want to keep, what to give away and what to sell. Boxing up items will make your space look larger and neater when it’s time to show your home. You can also get an idea of whether you need to rent a storage facility while your home is on the market. More information HERE

For over 15 years, Ian Schwartz with The Ian Schwartz Group has enjoyed representing both Chicago buyers and Chicago sellers as a Licensed Broker Associate in the top ranking Coldwell Banker’s Lincoln Park Plaza office- 1840 N Clark St, Chicago, Illinois 60614-5881, one of the top five producing Coldwell Banker offices in the Country. Ian was given the distinguished title of being in the top 1% of agents within the Chicago Association of Realtors for 2013, 2014, 2015, and 2016. His sales consistently produce in excess of 50+ million dollars each year.  Additionally, with the help of his high ranking team, Ian steadily holds the coveted top 1% of Coldwell Banker agents within the United States. Think of spring and select a Chicago real estate group with a compelling profile of success and a client centered style that produce results. More information on Ian and his team can be found HERE and HERE.

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It’s 2019..How to Quickly Sell a Home in Winter Months-Chicago Real Estate

There’s typically a slowdown in shopping activity from Thanksgiving through New Year’s when people are focused on family and friends and holiday celebrations. But that’s not necessarily the end of the world for 2019 sellers.

Those left combing the market during December and January are typically more serious about the home hunt. They might include families relocating for job changes, first-timers ready to leap during a slow market, and those who’ve recently sold a home and need a new place to live.

Some buyers simply thrive in a more relaxed environment, with fewer competitors for top properties and more attention from agents. Holiday season buyers are typically motivated and financially ready.

Hoping for a signed contract in your stocking? Follow the rules of holiday/winter home selling and you could capture the interest of one of these serious buyers:

1. Deck the halls with restraint. Holiday decorations make homes festive and buyers merry. But too many ornaments, wreaths, and garlands can obscure views, make rooms feel smaller and distract buyers from their true purpose: deciding whether or not your home is right for them.

2. Basic principles of home staging take on added importance during the holiday season. They include these tenets: Anything more than five is a collection and should be packed away. Keep tabletop decor to no more than three objects.

3. Think twice before displaying decorations specific to your religious or cultural heritage, since it makes it more difficult for others who don’t share your background or beliefs to envision themselves living in the space.

What, then, is appropriate?…… MORE INFO

2018-Back to School and Pre-Autumn Advice-5 Common First Time Home Buyer Mistakes: Chicago Real Estate

Buying-School-First TimeAre you a first time Chicago home buyer this 2018 fall season…enthusiastic and ready to get into the real estate market? It’s certainly that time of year when individuals consider moving whether for work, school, to reduce costs, better lifestyle access, the list is endless; but are you aware of the common pitfalls associated with taking the plunge? Listed below are the top 5 tips to consider before making the “move”:

  1. They don’t ask enough questions of their Realtor and/or lender and end up missing out on the best deal.
  2. They don’t act quickly enough to make a decision and someone else buys the house.
  3. They don’t find the right agent who’s willing to help them through the home buying process.
  4. They don’t do enough to make their offer look appealing to a seller.
  5. They don’t think about resale before they buy. The average first-time buyer only stays in a home for five years or less

A long-standing resource with over 15 years of experience, Ian Schwartz with The Ian Schwartz Group has enjoyed representing both first time home buyers and sellers as a top performing Licensed Broker/Real Estate Associate in Coldwell Banker’s high producing Lincoln Park Plaza office, one of the top five ranking Coldwell Banker offices in the Country. Ian and his team will have all your bases covered. They combine forces to ensure that your overall real estate experience will be exceptional. They are located within the Lincoln Park Plaza office

Love of Open Floor Plans for Summer 2018-Chicago Real Estate Trends

The open room concept is simply how we live. Open living, that one room for all reasons, is the National and Chicago real estate OpenFloorPlantrend that keeps on trending.

Open living does the following things:

  • Adds space without changing your home’s footprint (a good thing because it saves money)
  • Increases natural light
  • Improves traffic patterns
  • Lets you enjoy more of your home more of the time

Here are some ways to achieve open living:

 Bringing in More Light

Adding daylight will make your rooms appear bigger and brighter. Here are some ways to bring in more light:

  • Widen windows. Bust through your Chicago home’s exterior and add bigger, more energy-efficient windows. If you change a 3×5 double hung window to a 5×5 picture window, it’ll cost you $450 to $1,000 for the window and $350 to $473 for labor. Add another 50% to 100% in installation costs if you have to remove siding and reframe the new window.
  • Add French doors or sliding patio doors. Put them where windows used to be ($1,200-$3,000 installed for 6-foot-8 by 5-foot wood door). To make the most of these doors, let them open up to a patio or deck—finished outdoor space that feels like you’re extending indoor living.
  • Install skylights. Adding skylights brings in lots of daylight—about 30% more than a similar-size window. Install skylights ($650 to $3,500 for a 2×4 model) with build-in light fixtures that you can turn on when the sun doesn’t shine.
  • Lighten the drapes. A low-cost way to bring in more light is to exchange heavy curtains for sheer drapes or fabric blinds.

Removing Walls

It’s a simple concept: Take down a wall to combine spaces ($500 to $4,000, professionally done). If the wall in question is not load-bearing and doesn’t hide plumbing pipes, it’s a relatively simple task for a contractor to do the following jobs:

  • Demolish drywall and studs
  • Reroute electric lines
  • Build a chase for an HVAC duct hidden in a wall
  • Patch flooring
  • Patch and paint the ceiling where the wall was attached

Taking down a load-bearing wall is not as simple, but definitely doable by a professional (not a DIY project). You’ll need an architect or structural engineer. Half walls also can pull double duty as breakfast bars, bookcases, and extra storage.

More information can be found HERE

 

With summer 2018 top producing, top-selling, high-ranking Chicago real estate results already existing, Ian Schwartz with The Ian Schwartz Group leaves no stone unturned. He and his team (Jenna Plakas, Victor Elting, Michael Shin and Alexander Pappas combine forces to offer a client-centric, results-driven approach to buying and selling real estate in the Chicagoland area.   Ian’s legal, marketing, and consulting background, combined with his outgoing personality, his good sense of humor, and his integrity, professionalism, and dedication, have led to his ongoing success as a Licensed Broker Associate in the Chicago Lincoln Park-Coldwell Banker residential real estate office. He and his team pride themselves on the ability to listen and analyze the needs of both buyers and sellers;  giving them conscientious service all while winning their trust, loyalty, and friendship.

 

Advantages to Selling During 2018 Winter Months-Chicago Real Estate Market Trends

What is the whole truth about Chicago 2018 winter real estate? Homes are more likely to sell in winter than at any other time of year. Not only that, they sell quicker and they often sell for more money. These statistics hold, at various Winterhomepercentages, whether the home is in balmy San Diego, Calif., or snow forming parts of the Midwest.

Some national news headlines do us no favors by claiming that the reason for any possible winter sales slump is because of February’s “cold, dark weather” across most of the country. Sure, that can be a deterrent, but most of the slide in sales may be due to the media helping to form public perception that winter is a horrible season for real estate deals…simply not the case. Successful Chicago real estate professionals know better. Winter is actually a great season to sell a home, and below are just a few of the many reasons why:

Less Competition From Other Sellers

“Just your luck – you have to sell your home in winter, the slowest and dreariest sales season of all,” begins a column on winter real estate from USA Today. “Winter can be the toughest season to put a house on the market,” claims a writer at Fox News before he goes on to give tips to increase “chances of a winter sale.”

Naturally, many homeowners read these news items and decide to hold out until spring. Worse yet are the homeowners who take their homes off the market as winter approaches, aiming to re-list in spring. Sadly, they may be missing a prime opportunity to finally get the home sold – and for top dollar. Because other homeowners took the bait, however, there is far less competition for those that do list, and Chicago homeowners are definitely in the driver’s seat in a winter transaction.

Buyers Are More Motivated During Winter

What would motivate someone to buy real estate in the dead of winter, especially in areas with wicked weather? Job transfers are high on the list of reasons, so if you practice real estate in an area with large influxes of transferees aka relocating to Chicago, winter is an even better time to sell.

“It’s true that if your home isn’t on the market in winter, the new Microsoft manager relocating from California won’t see it and will thus buy another home,” writes Seattle agent and broker Sam DeBord for the Seattle Post-Intelligencer.

“But that same situation for a home seller who is on the market is magnified. Your competition is nowhere to be seen,” he continues. “While the buyer may have had 30 homes to choose from in June, there may only be 10 homes that fit their criteria in January. If they are motivated to buy, they will choose one of those 10 homes.” More information HERE

February 2018 – Ian Schwartz with The Ian Schwartz Group is dedicated to ongoing high ranking, top performing, client focused Chicago real estate expertise in winter and through all seasons.  This top producing, nationally awarded, savvy Chicago real estate team prides itself on leaving no stone unturned to find you the perfect home. If you are a seller, Ian and his experienced team will pour their hearts and souls into effectively marketing your home online and in print to have it seen by the largest possible audiences around the world. They will take all necessary measures to bring qualified buyers in the door and close the real estate sale(s) with ease.

5 Myths About Home Selling Exposed – Chicago Real Estate

Misinformation can waste your time and cost you money. When it comes time to list your Chicago home, you may need to do your research so you can separate fact from fiction, or enlist a trusted, experienced real estate expert toMyths assist and guide. Real estate agents from across the county participated in Zillow’s 2017 Home-Selling Season Survey identified five top real estate myths. The debunking of them should put in the frame of mind on the fast-track to selling your property:

Myth No. 1: The outside of my home isn’t as important as the inside.

Truth: Home buyers often make snap judgments, often based simply on a home’s exterior. Therefore, curb appeal is very important.

“A lot of buyers I work with have done some preliminary online searches or they’ve driven by properties before they even enlist my services,” says Bic DeCaro, a real estate agent Westgate Realty Group in Falls Church, VA. “If a property looks bad, if the yard is cluttered or the driveway is all broken up, there’s a chance they won’t ever enter the house – they’ll just keep driving.”

The great news is that it doesn’t cost a bundle to make some big changes to your home’s exterior appearance. Start by cutting the grass, trimming the hedges and clearing away any clutter. Then, for less than $50, you could put up new house numbers, paint the front door, plant some flowers or install a new, more stylish porch light.

Myth No. 2: I need to redo my kitchen and bathroom before selling.

Truth: While kitchens and bathrooms can increase the value of a home, you may not get a large return on investment if you do a major renovation just before selling.

Minor renovations, on the other hand, may help you sell your home for a higher price. New countertops or new appliances may be just the kind of bait you need to reel in a buyer. Check out comparable listings in your neighborhood and see what work you need to do to compete in the market.

Myth No. 3: If my house is clean, I don’t need to stage my home.

Truth: Clean and tidy is a good first step, but as more and more home sellers across the country have enlisted the services of professional home stagers, the bar has risen. It’s not enough anymore to toss dirty laundry in the closet and sweep the front steps.

Stagers strive to make homes appeal to a broad range of tastes. They can skillfully identify ways to highlight your home’s best features and compensate for its shortcomings. A stager might, for example, recommend removing blinds from a window that has a great view or replacing a double bed with a twin to make a bedroom look bigger. It’s common for stagers to de-clutter and depersonalize homes by putting furniture and family photos into storage. Or, if you’ve already moved out, a stager can move in furniture to give potential buyers a sense of how rooms might be used.

Myth No. 4: Granite and stainless steel appliances are no longer “in.”

Truth: The majority of home shoppers still want granite counters and stainless steel appliances. Quartz, marble and concrete counters also have wide appeal.

Myth No. 5: Home shoppers can look past paint colors they don’t like.

Truth: Moving is a lot of work and, while many home buyers realize they could take on the task of painting walls, they simply don’t want to.

That’s why one of the most important things you can do to update your home is to apply a fresh coat of neutral paint. Neutral colors also help a property standout in online photographs – which is where most potential buyers will get their first impression of your property.

Hiring a professional to paint the interior of a 2,000 square-foot house likely will cost $3,000 to $6,000, depending upon labor costs in your region. You could buy the paint and do the job yourself for $300 to $500. Either way, if a fresh coat of paint helps your home stand out in a crowded market, it’s probably a worthwhile investment. More tips HERE

October 2017-Ian Schwartz with The Ian Schwartz Group enjoys representing sellers and buyers this spring, with a client focused, top ranking profile of success. Ian and his team leave no stone un-turned, priding themselves on pouring their hearts and souls into effectively marketing Chicago real estate online and in print to have it seen by the largest possible audiences. Look to this dynamic and experienced group to confirm their mission….everything we touch turns to SOLD! 

Top 3 Questions to Ask Before Listing- Chicago Real Estate Experts

Ok, so you’re thinking that you plan to sell soon, and you’ve already chosen your Top producing Chicago agent. You are in the middle of cleaning, painting and prepping the home. As the listing period approaches, it is time to dig2015 sold_pc_Schwartz_LPP_db_1 deeper into the final pricing, sales and marketing plan. The ultimate list price or go-to-market strategy may change based on inventory levels and the competition. As you get closer to finalizing the listing, there are some questions you’ll want to ask your real estate agent:

Based on our list price, how long can I expect to wait before receiving an offer?

Coming up with a list price should be a transparent and ongoing discussion. Your price will determine how long it takes to receive offers. If you chose to price it low, expect to see offers within the first few weeks, if not days. If you go for the high-end of the price range, expect six weeks — maybe longer — and also plan for a potential price reduction along the way.

What is the open house and broker’s open house strategy?

Every market is different, so what worked for your Uncle Bob in San Old Town may not work in your smaller suburban city in another other part of town. But find out what does work. Agents should have at least one broker’s open house or broker’s caravan and a few Sunday open houses in the beginning.

Many agents will tell you that open houses don’t work. Others will advocate for them every weekend. Find out what other sellers are doing by studying the market yourself. One-size-fits-all may not be the best approach.

What’s the highest price my home could attain given its size, location and space?

You can’t up and move your house to a different location. And a fourth bedroom or a second bath isn’t going to appear magically. So there will be a limit based on your home’s layout, square footage, number of bedrooms and baths, as well as the lot size. Better understanding what a fully renovated home with broad market appeal would sell for will help inform your price, and you can work backwards from there. More information and tips can be found HERE.

May 2015-With over $20,000,000 SOLD so far this year, Ian Schwartz with The Ian Schwartz Group wonders, will you be next? With a client centered approach to high ranking, top performing, dedicated service, this optimally producing Chicago real estate group wants to continue to prove….everything we touch turns to SOLD!

 

What’s so Important About Real Estate Listing Photos?-Chicago Real Estate

You’re thinking of listing your Chicago property, or maybe, your bags are already packed — you’re ready to move. The last thing you want to do is follow your real estate agent’s advice about putting time and effort into listing photos…Or should you? But if you don’t, your photos could prevent your stunning Chicago home from selling, and doing so quickly. Consider these 6 do’s and don’ts to helpListingPhotos your Chicago real estate listing attract the attention it deserves online and in person:

Do: Capture your home’s selling points. You may think it’s best to skip the bathroom when taking listing photos, but if yours was recently updated, show it off! Bathrooms are among the first spaces to be upgraded in newly-owned homes, according.

Do: Welcome visitors. An attractive front door and entryway go a long way in setting the tone for the rest of your home. Leaving the door open in one of your photos can also send a welcoming message.

Do: Stage each room. While there are several options to consider when staging your home, the key is to put your best foot forward in your listing photos. In the kitchen pictured above, a vase of flowers freshens the space without hiding the countertops or other high-end finishes.

Don’t: Stage a mess. If there is one absolute “no” when it comes listing photos, it’s capturing a mess. It’s one of the things sellers do that drive agents nuts. To check if your level of cleanliness is the right amount, do the “grandma test” by asking yourself if your grandma would feel at home here.

Do: Show off the view. If the view is one of your Chicago home’s selling points, you’ll definitely want to show it off. It’s best if you can capture it with a part of the house — such as the deck or porch — in the shot. That way, buyers can tell where the view is from and more easily picture themselves there.

Do: Show off architectural details. Archways, nooks and crannies may be hard to photograph, but they are what give your home its Chicago charm and character. Try to capture a few of the architectural details if you can. More information HERE

September 2014…..The Autumn season is upon us in Chicago. Real estate is bustling and Ian Schwartz with The Ian Schwartz Group continues providing top producing, high ranking, expert, client centric, personalized service, all while gaining trust, loyalty and friendship with each and every transaction. He and his dedicated team –  Jenna Plakas, Victor Elting, Wendi Gordon Shelist, and Michael Shin combine experienced forces to certify that your overall real estate experience is exceptional.  As a buyer, no stone will be left unturned to find you the perfect home. As a seller, Ian and his attentive team will pour their hearts and souls into effectively marketing your home online and in print to have it seen by the largest possible audiences. They will take all vital steps to attract qualified buyers, and close the sale(s) with ease.

Satisfying your Customers in the Real Estate Business

-August 2014……Summer real estate in Chicago is booming! For over 15 years Ian Schwartz with The Ian Schwartz Group has provided top tier performance results, and this year proves no different. Ian’s high ranking, top producing team, pride themselves on providing unparalleled customer service, with a keen attention to detail, marketing savvy, and a client centric assurance that each and every transaction is seamless as well as pleasant. No stone will be left unturned to finding buyers and/or sellers their perfect place to call home. Jenna Plakas, Victor Elting, Wendi Gordon Shelist, and Michael Shin combine forces to ensure that your overall real estate experience is outstanding. This dynamic team can be found within the Coldwell Banker residential real estate office of Lincoln Park Plaza 1840 N Clark St, Chicago, Illinois 60614-5881

Jennifer Fields Real Estate

Satisfying your Customers in the Real Estate Business

Customer service is paramount in today’s modern day business environment. Even in the past, it has been proven that customer service has significantly improved volume of sales in businesses. How you treat your existing customers or clients makes a huge difference in repeat business. The real estate industry is no different.

Here are some tips to be more successful in real estate and set your business on the pinnacle of success:

  1. Treat your clients like royalty. We all know that purchasing a property is a huge decision. Since this is a massive investment, expectations are naturally high. It has become a standard to treat clients with great respect. Gaining confidence and trust from your clients is very critical.
  2. Use body language well. Appearances make notably huge impressions. What and how you wear clothes as well as how you present yourself physically leaves a lasting markin the customer or client’s…

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Happy New Year!…..Chicago Real Estate

What a great year for Chicago real estate! The Ian Schwartz Team feels fortunate to have been deemed a 1st, 2nd and 3rd quarter top producing real estate group in 2013. In addition Ian continues to rank in the top 1% of Realtors locally and nationally. For more than 15 years, Ian Schwartz has enjoyed representing both Chicago buyers and sellers as a Licensed Broker Associate in Coldwell Banker’s Lincoln Park Plaza office, one of the top five performing Coldwell Banker residential real estate offices in the United States. Over the past 10 years, Ian has been the number one agent in Resale Sales Volume in the Lincoln Park Plaza office, averaging more than 25 million dollars in sales per year; 2013 was no different.  We look forward to ensuring that every 2014 real estate experience is exceptional.  If you are a Chicago buyer, no stone will be left unturned to find you the perfect Chicago home. If you are a Chicago seller, Ian and his team will pour their hearts and souls into effectively exposing your home online and in print to have it seen by the largest audience possible. They will take all necessary steps to bring qualified buyers in the door and close the transaction.

2013-review-IS

Happy New Year Chicago. It’s a good life in 2014 and remember…everything we touch turns to SOLD!